MTN DEW X NBA

when it comes to basketball fandom, there’s way more than just the game.

 
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bringing together lifestyle tastemakers from the style, art, music and tech scenes, the Courtside Project celebrated the game beyond the game during the 2017 NBA season.

 
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MUSIC

partnered with Green Label musician, Joey Badass to create a custom track inspired by the game.

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STYLE

the Capsule Collection, a collab between DEW X NBA and all-star designer Don C.

ART

interactive pieces created by local artists that transform into music when touched.

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and the case study.

 

AWARDS
Clio Awards: Sports, Bronze 2017

PRESS
Huffpost: How This Brand Won The NBA All Star Weekend

CREDITS
agency: motive
creative directors: Spencer Treilweiler, Chris Rienhard